"2024 NACTOY Awards: Prius, Super Duty, EV9 Take Top Honors"

The 2024 North American Car, Truck, and Utility of the Year awards saw the Toyota Prius win Car of the Year, the Ford Super Duty pickup Truck of the Year, and the Kia EV9 Utility of the Year. The awards, judged by an independent jury of 50 North American journalists, highlight vehicles that set new standards in their segments. The Toyota Prius edged out the Honda Accord and Hyundai Ioniq 6, while the Ford Super Duty prevailed over the Chevy Silverado EV and Chevy Colorado. The Kia EV9's win marked the third consecutive year a Kia model has won the SUV category, following the Telluride and EV6 in previous years. The awards reflect industry trends with a focus on electric and hybrid vehicles amidst increasing government regulations.