Ford's Fathom targets affordable EV pickup with new UEV platform
TL;DR Summary
Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 (plus $1,595 destination for a total of about $29,945), the first vehicle built on Ford's Universal Electric Vehicle platform; preorders begin in early 2027 with deliveries later that year, as Ford pursues profitability on the UEV and aims to compete on price amid slowing EV adoption and waning incentives.
- Ford's new 'Fathom' electric pickup truck will start at $28,000 CNBC
- Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350 The Verge
- Ford picks "Fathom" for its affordable truck name, starts at $28,350 Ars Technica
- Ford’s $30,000 electric pickup gets a name: Fathom Automotive News
- Ford’s New Electric Truck Gets a Name That Runs Deep Ford From the Road
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