Trademark Tug-of-War: Buc-ee's Sues Georgia Bear Mascot

Buc-ee's, the Texas-based gas station giant, filed a trademark infringement and unfair competition suit in Georgia against Teddy's Market in Canton, arguing the small store's bear mascot and the name are confusingly similar to Buc-ee's beaver mascot and brand; Teddy's Market, a single-location operation opening a third, disputes the claim and says the logos look different, with the case ongoing.