The Future of Password Sharing on Streaming Platforms in Jeopardy

Netflix is cracking down on password sharing by making users pay an extra $7.99 per month to let just one person outside their household access their subscription. While Netflix assures investors that its results in Canada are a “reliable indicator” of what will happen in the US, experts warn that the number of subscribers and households in both countries are just “so different.” The shift toward password sharing could mean that some users will opt to go for the cheaper plan instead of canceling their subscription, which allows users to watch Netflix on just one device at a time. Other streaming services are likely looking to see how consumers respond to Netflix’s password-sharing crackdown.