Albuquerque Retires Christmas Eve Luminaria Bus Tour, Eyes Safer Alternatives

TL;DR
Albuquerque’s ABQ RIDE will stop its Christmas Eve Luminaria Bus Tour due to high costs and a history of unused tickets (about 62% on average over the last decade). The tour cost roughly $200,000 to serve 586 attendees (about $341 per person), and as a zero-fare system, ABQ RIDE cannot offset expenses with fare revenue. The city and neighborhood groups are exploring alternatives like a walking tour or a revised bus route, while preserving the luminaria tradition and giving transit staff more holiday time with their families.
- City to stop hosting Christmas Eve Luminaria Bus Tour kob.com
- ABQ Ride ends annual Luminaria Tour bus service Albuquerque Journal
- ABQ RIDE will no longer offer annual luminaria tour KRQE
- Sorry Folks, Luminaria Tour is Closed, City of Albuquerque Puts Brakes on Beloved Tour ABQ RAW
- ABQ Ride will no longer operate Christmas Luminaria Tour 96.3 KKOB
Want the full story? Read the original reporting
Read on kob.com