New Jersey's data law could derail campaigns' voter targeting

1 min read
Source: New Jersey Globe
New Jersey's data law could derail campaigns' voter targeting
Photo: New Jersey Globe
TL;DR Summary

New Jersey’s sweeping data-law, signed June 30, could bar campaigns from selling or using voter data, imposing up to $1.5 million yearly fees and up to $50,000 per record in penalties, with no explicit political carve-out; the ambiguity and rapid effective dates create immediate uncertainty and risk of a data-driven campaign disruption as regulators prepare rules, potentially affecting races such as the NJ-7 contest.

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