The Decline of Black Friday: Changing Shopping Habits and Employee Satisfaction

Black Friday, the traditional start of the holiday shopping season, is losing its appeal among deal-savvy consumers who are skeptical of the discounts offered. Many shoppers are expected to wait for deeper discounts later in the season, leading to a more unpredictable retail season. However, overall holiday retail sales are still estimated to increase by over 3% from last year. Consumers are looking for value and personalized experiences, with younger consumers seeking in-person shopping experiences. Different shopping priorities exist between men and women. Artificial intelligence applications can help retailers enhance customer experiences and manage operations during the crucial holiday season.