Twitter's Traffic Tanks as Threads Soar, Fueling Doubts

Twitter's global traffic has been steadily declining since January 2023, hitting an all-year low in July, according to Cloudflare CEO Matthew Prince. Other data analytics services, including Ahrefs and Statista, also confirm the drop in Twitter's visits. Users have complained about reduced conversion rates and controversial changes implemented by the platform, such as ending free APIs and shadow-blocking rivals. Meanwhile, Meta chief Mark Zuckerberg has been promoting Threads as a potential replacement for Twitter, taking jabs at Elon Musk and highlighting the app's explosive sign-up rate.