"Apple Abandons Electric Car Project After Decade of Development"

Apple is winding down its decade-long effort to build an electric car, Project Titan, and will shift many employees to the artificial intelligence division. The decision, shared internally by COO Jeff Williams and VP Kevin Lynch, comes as a relief to investors and marks the end of a multibillion-dollar project that aimed to launch Apple into the automotive industry. The move reflects a cooling market for electric vehicles and challenges in self-driving technology. Apple will now focus on generative AI projects, a strategic shift with long-term profitability potential, according to analysts.