Bluesky: The Viral Twitter Alternative That's Giving Elon Musk a Run for His Money

Bluesky, a decentralized social network that surged in popularity over the weekend, has the potential to become an ongoing design playground in a way that Twitter only briefly ever was. To avoid fading away like other pop-up social networks, Bluesky should keep its decentralized nature in the background for average users, lean into decentralization as a tool to grow the user base, cultivate the sense that it is weirder and funnier than Twitter, and step in to fix the parts of the Twitter ecosystem that Elon Musk is breaking. The demand for something like Bluesky is clear, and the energy around it is real.