EU Pushes for AI-Generated Content Labeling to Combat Disinformation.

The European Union is urging online platforms to add labels to content generated by artificial intelligence (AI) to combat disinformation. EU Commission Vice President Vera Jourova has asked Google, Meta, Microsoft, TikTok, and other tech companies to tackle the AI problem. Jourova said companies offering services that have the potential to spread AI-generated disinformation should roll out technology to recognize such content and clearly label it to users. The EU is bringing in a separate set of rules this year to safeguard people from harmful online content and is worried that it needs to act faster to keep up with the rapid development of generative AI.