EU Pushes for Labeling of AI-Generated Content to Combat Disinformation

EU officials are discussing measures to make AI tools more transparent to the public, including labeling all AI-generated content that has the potential to spread disinformation. The European Commission's vice president for values and transparency, Vera Jourova, has called for companies to create safeguards to prevent malicious actors from utilizing generative AI for disinformation purposes. The EU is preparing its forthcoming AI Act, which will be a comprehensive set of guidelines for the public use of AI and the companies deploying it.