iPhone 18 Pro Might Begin at $1,399 as Memory-Price Hikes Hit Apple

The Wall Street Journal, citing TechInsights, reports that Apple’s iPhone 18 Pro could start around $1,399 due to a global DRAM and NAND memory shortage driving up component costs. Apple reportedly aims to preserve margins with standardized pricing around $1,299, but a new camera system and higher memory costs could push the starting price higher. The iPhone 18 Pro Max would be priced above the Pro, and the lineup is expected to launch with an anticipated iPhone Ultra around September, potentially around $2,000.