Navigating the Pros and Cons of AI in News and Branding.

The Palm Springs Post founder Mark Talkington has experimented with AI to create an artificial reporter named Paul, capable of attending public meetings, taking notes, and writing short, hallucination-free stories. While the technology could save reporters time, some fear it could replace them instead of assisting them. The AI model was created by Talkington's friend, retired engineer Peter Loforte, who has customized it to reduce hallucinations by having the system cite its sources. Talkington is still mulling over how this powerful tech can and should be ethically used for reporting.