Streaming Services Crack Down on Password Sharing: What You Need to Know

Hulu and Disney+ are cracking down on password sharing, with subscribers given until March 14 to comply. New subscribers are already banned from sharing logins outside their household, and the updated terms state that users may not share their subscription outside of their household. Disney CEO Bob Iger hopes this move will drive subscribers and push profits to Netflix-like status, as Disney aims to make its overall streaming services business profitable by the end of 2024. This push for profits comes as Disney+ seeks to grow revenue through price increases and encouraging users to join its subscription tier with commercials.