Tech companies cautioned against unethical AI practices by FTC and feds.

The US Federal Trade Commission (FTC) has warned tech companies against using emerging generative AI systems like ChatGPT and Dall-E 2 to violate the FTC Act's spirit of unfairness and harm consumers. The FTC's guardrails also apply to placing ads within a generative AI application, and companies should not remove personnel devoted to ethics and responsibility for AI and engineering. The FTC will not tolerate unscrupulous companies from using AI to take advantage of consumers.