The Changing Landscape of Social Interaction in the Digital Age

Social media is becoming less social as big networks prioritize connecting users with brands and influencers over connecting them with friends and family. This has led some users to seek out smaller, more community-oriented sites and apps devoted to specific hobbies and issues. The shift has implications for large social networking companies, which are exploring new avenues of business, and raises questions about the future of the online platform. Experts predict that people's online identities will become increasingly fragmented among multiple sites, with smaller groups of people communicating with each other about specific things.