The Twitter Blue Tick Controversy: Elon Musk's Failed Push and Celebrity Resistance.

Twitter's new subscription service, Twitter Blue, has failed to attract many users, with only 116,000 sign-ups out of 2.6 million visitors to the sales page in March, according to a report by SimilarWeb. The service, which offers additional features such as the ability to undo tweets and organize bookmarks, was promoted heavily by Twitter CEO Elon Musk, who asked blue-check users to pay for their verification or lose their checkmarks.