Unveiling the AI Influence on Facebook and Instagram: Meta's Empowering Approach

Meta, the parent company of Facebook and Instagram, is aiming to be more transparent about how AI systems influence content recommendations on its platforms. The company is releasing 22 system cards that provide insight into how AI systems rank content and make predictions to determine relevance. Meta is also expanding its "Why Am I Seeing This?" feature and introducing centralized places on Facebook and Instagram where users can customize controls to shape their content experiences. Additionally, Meta is providing better tools for researchers, including Meta's Content Library and API, to promote open research and innovation.