Promoting Aloha: Educating Maui Visitors for Responsible Tourism

The County of Maui and Hawaiian Airlines have released videos to instruct visitors on appropriate behavior and respect while visiting Maui. While some believe the videos are necessary to support local businesses and remind visitors of the need to act appropriately, others argue that most visitors to Hawaii are already respectful and that these videos will not change the behavior of those who are not. The financial impact of the recent fire on Maui highlights the need for tourism to help the community recover.