Amazon expands LTL to all businesses, positioning as freight broker rather than carrier

Amazon announced a full-scale Less-Than-Truckload (LTL) service open to third-party shippers, moving from inbound-only to a hub-and-spoke pallet-delivery network with next-day pickup, same-day drop-trailer options, and real-time tracking. The expansion, under Amazon Freight within Amazon Supply Chain Services, broadens offerings to non‑Amazon shippers and could position Amazon as a freight broker rather than an asset-based LTL carrier, potentially disrupting traditional carriers and shifting competition toward freight brokers like C.H. Robinson and Echo Global Logistics.