FTC's Undercover Phone Sweep Exposes Misleading Funeral Home Pricing

The Federal Trade Commission (FTC) conducted its first undercover phone sweep and found that 39 funeral homes were violating the agency's "Funeral Rule," which requires funeral directors to provide accurate price information over the phone and in writing. Warning letters were sent to the non-compliant funeral homes, emphasizing potential penalties of up to $51,744 per violation. The FTC's investigation revealed instances of funeral homes refusing to provide price information, offering inconsistent pricing, and misrepresenting regulations. The full list of warned funeral homes is available on the FTC's website.