tldrdailynews.com logo

McDonald's Japan Cancels Manga and Pokémon Promotions Amid Consumer Backlash

1 min read
Source: BBC
McDonald's Japan Cancels Manga and Pokémon Promotions Amid Consumer Backlash
Photo: BBC
TL;DR

McDonald's Japan has postponed its Pokémon-themed toy promotion after complaints about food wastage and resale of the cards, which led to store congestion and environmental concerns, prompting the company to review its promotional strategies and switch to previous toy offerings.

Topics:businessworld#food-waste#mcdonalds-japan#pokemon#resale#toys#world
Share this article
  1. McDonald's Japan postpones toy promo after Pokémon complaints  BBC
  2. ‘Unhappy meals’: McDonald’s withdraws One Piece campaign; earlier Pokemon cards triggered frenzy  The Times of India
  3. McDonald’s Japan cancels manga-themed campaign after uproar over uneaten food  Al Arabiya English
  4. Podcast [English World] Episode 111: Japan McDonald's Pokemon card frenzy  english.kyodonews.net
  5. McDonald’s Japan to Skip Offering “One Piece” Happy Set  nippon.com

Want the full story? Read the original reporting

Read on BBC