DC's Supergirl Misfire Triggers $125M Loss, Tests DCU Strategy
TL;DR Summary
Warner Bros/DC’s Supergirl: Woman of Tomorrow opened to $37M domestic and $68M worldwide, far below a production cost of roughly $170–186M with about $120M in marketing, leading to an estimated $125M loss. The failure highlights the risk of deep-universe superhero projects and mirrors scrutiny of DC Studios’ strategy under James Gunn and Peter Safran as they push for edgier, character-driven stories.
- 'Supergirl' Bombs at the Box Office, Will Lose $125M Deadline
- Peter Safran Still “Confident” In DCU Strategy After ‘Supergirl’ Didn’t Meet “Box Office Expectations” Yahoo
- ‘Supergirl’ Stinks. Why Does Hollywood Keep Failing Female Superheroes? Variety
- After a great start, DC’s new cinematic universe is already slowing down The Verge
- Wait, How Much Could ‘Supergirl’ Lose? Gizmodo
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