Spider-Man: Brand New Day Expands IMAX Run Across North America

Spider-Man: Brand New Day will expand across the IMAX network in North America starting Aug. 6 as The Odyssey’s exclusive Imax window ends; the film opened to $927 million globally on about 90,000 screens—the second-largest global bow ever behind Avengers: Endgame—with IMAX accounting for around $365 million of its franchise-wide receipts. Early international IMAX performance included China ($19M, 16% of opening), South Korea ($2.4M, 9%), and Japan ($2.2M, 18%). The Odyssey will roll out to additional markets later in the year, and Imax’s Rich Gelfond says the release should drive new and repeat viewings.