Kai Cenat Trades Streaming for a Fashion Runway with Vivet

Kai Cenat, who helped bring livestreaming to mainstream culture, paused his streams for nine months to learn fashion in-depth—sleeping in factories, meeting manufacturers, and traveling—before launching his Vivet label with a see-now-buy-now runway. He’s returning to regular content with a second season of Streamer University, while balancing authenticity, brand ownership (he owns Vivet 100%), and a plan to merge his online world with fashion for both luxury and accessible pieces.