Blake Lively debuts stunning transformation as Lily Bloom in It Ends With Us.

Blake Lively revealed her fiery red hair transformation for her role as Lily Bloom in the upcoming movie adaptation of Colleen Hoover's best-selling novel, It Ends With Us. The actress was spotted filming scenes in New York City with co-star Justin Baldoni, who also serves as the movie's director. The highly anticipated flick's additional casting details have been kept under wraps, but it was announced last month that Brandon Sklenar will be playing Atlas Corrigan, Lily's old flame and childhood friend. It Ends With Us gained popularity in recent years thanks to book lovers on TikTok, and a sequel to the novel, titled It Starts with Us, was released last October.