Disney and TikTok Strike an Official Short-Form Content Deal for Iconic Franchises
TL;DR Summary
Disney has signed a US pilot with TikTok allowing a curated group of creators to use characters and scenes from Disney brands (including Pixar, Marvel, and Star Wars) in official short-form videos, with some content potentially featured on Disney+ Verts; the move underscores the influence of fan-made content and the rise of vertical video, while OpenAI's Sora controversy provides context as Disney reported strong Toy Story 5 results and higher park revenues.
- Darth Vader to become a TikTok star as Disney strikes deal on short video The Guardian
- The Walt Disney Company and TikTok Announce a First-of-its-Kind Global Short-Form Content-Sharing Deal thewaltdisneycompany.com
- Disney and TikTok strike deal to let creators make videos with its famous characters CNN
- Disney+ Cracks Open the Door to TikTok Creator Videos The New York Times
- Disney and TikTok strike short-form video-sharing deal NBC News
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