Netflix's Data Dump: Revealing South Korean TV Phenomenon and Viewer Preferences

South Korean series, including Squid Game, dominate Netflix's viewership chart, with content from the country accounting for a combined 3.71 billion hours in the top 100 titles. The Glory, Physical: 100, and Extraordinary Attorney Woo are among the most viewed South Korean titles. Latin American content, particularly Colombian dramas, also performed well. The data dump, the largest of its kind from Netflix, will likely influence contract negotiations and compensation discussions in the industry. However, it should be noted that the measurement of "hours viewed" favors longer series, putting shorter-run shows and films at a disadvantage.