"Paramount+ and Showtime join forces for new streaming service launch"

Paramount+ has become the new streaming home of Showtime, adding edgier programming to its library for $11.99 a month. The move is part of a trend among major media companies to integrate their offerings to boost engagement and reduce churn. The decision to integrate Showtime into Paramount+ was based on data showing customers of the current Paramount+/Showtime bundle watch 40% more titles than subscribers with the standalone Paramount+ plan, and spend about 20% more time on Paramount+. Existing Paramount+ Premium subscribers automatically receive access to Showtime, while new customers get a 30-day free trial through July 12.