Spielberg Bets on an Original Summer Hit With Disclosure Day

1 min read
Source: Variety
Spielberg Bets on an Original Summer Hit With Disclosure Day
Photo: Variety
TL;DR Summary

Steven Spielberg’s original summer thriller Disclosure Day (budget around $115M) opens June 12 with early projections near $35M, a modest start for a high-budget film. Universal is backing a late, Spielberg-centric marketing push to differentiate it from IP-heavy fare, hoping strong reviews and word-of-mouth sustain ticket sales through the summer. With theaters taking about half of box office and roughly $80M in marketing, the movie would likely need around $300M worldwide to be profitable.

Share this article

Reading Insights

Total Reads

0

Unique Readers

22

Time Saved

17 min

vs 18 min read

Condensed

98%

3,44874 words

Want the full story? Read the original article

Read on Variety