The Box Office Fate of 'Guardians of the Galaxy 3'

The success of "Guardians of the Galaxy Vol. 3" at the box office will depend on its second weekend drop, as recent Marvel films have suffered from a momentum problem. While the film fell short of expectations with a $118 million debut, positive word of mouth and a lack of competition for two weeks could help stretch its staying power. However, analysts caution that Marvel can no longer coast on its reputation without delivering new and groundbreaking blockbusters, as audiences may tire of the same story over and over.