Warner Bros Discovery announces rebrand of HBO Max to 'Max' and merger with Discovery+.
TL;DR Summary
Warner Bros Discovery has confirmed that it will rebrand HBO Max to Max, combining programming from HBO Max and Discovery, and will go live on May 23. The aim of blending Discovery and Warner content in a single service is to stand out "in a sea of streaming services" crowding the market. The $43 billion Warner Media-Discovery merger closed a bit more than a year ago, and 2023 also happens to be the 100th anniversary of the founding of Warner Bros.
- Warner Bros Discovery Confirms Rebrand Of HBO Max To Max Deadline
- 'Max'ing out on streaming: Warner Bros. Discovery to unveil new streaming service CNBC Television
- HBO Max to Be Relaunched as Max, Will Combine Discovery+ and HBO Content IGN
- HBO Max Relaunch Name, Content Details Officially Announced CBR - Comic Book Resources
- Discovery Plus and HBO Max will reportedly join to create just ‘Max’ The Verge
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