"Disney Plus Launches Hulu Integration and Marketing Push"

Disney has integrated Hulu into its primary streaming service, Disney Plus, marking a significant shift in the company's approach to streaming. This integration involves not only content but also a complete overhaul of the company's technological and strategic infrastructure to create a unified streaming experience across all Disney properties. This includes unifying metadata, personalization, and content libraries, with the goal of making all of Disney's streaming services and content work within a single system. The integration represents a larger transformation within Disney, with the potential to reshape how the entire company creates and distributes content.