"Disney+ to Crack Down on Password Sharing Starting This Summer"

Disney will begin cracking down on password-sharing for Disney Plus accounts suspected of improper sharing, offering an option to sign up for individual subscriptions and allowing account holders to add people outside their household for an additional fee. This follows updates to the terms of service for Disney Plus and Hulu, banning sharing with those outside the household. Disney Plus lost 1.3 million subscribers in the US and Canada after last year's price hikes, while Hulu added 1.2 million members. Additionally, ESPN plans to launch a new live sports streaming service in partnership with Fox and Warner Bros. Discovery, available to Disney Plus bundle subscribers, as Disney shifts towards direct-to-consumer offerings amid declining pay TV viewership and ad market.