Bald men embrace toupees on TikTok.

Toupee application and styling videos are gaining popularity on TikTok, with some getting millions of views. The stigma around toupees is still a problem, but some salons are trying to end it by renaming them "hair systems." The difference in how men's and women's hair is treated in society and represented in media is a gendered double standard. TikTok videos are helping to demystify and normalize men's hair care and styling, and some salons are seeing an increase in clients as a result.