Jungkook dominates as Calvin Klein's global ambassador for biggest-ever campaign.

1 min read
Source: Highsnobiety
Jungkook dominates as Calvin Klein's global ambassador for biggest-ever campaign.
Photo: Highsnobiety
TL;DR Summary

BTS member Jungkook has been appointed as Calvin Klein's latest global brand ambassador for its CK Jeans and Underwear imprints, making him the biggest brand ambassador ever for the fashion brand. The announcement of the partnership has caused a stir on social media, with the teaser for the campaign being the biggest ambassador reveal of all time in terms of engagement. Jungkook's Calvin Klein partnership follows a string of high-profile appointments for his fellow BTS members, nearly all unveiled in 2023.

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