Pharrell Williams' Louis Vuitton Show Blurs Lines Between Fashion and Music

Pharrell Williams made his debut as the creative director of Louis Vuitton menswear in Paris, following the death of Virgil Abloh. Williams's appointment speaks to the celebrity-fication of fashion and how the millennial generation thinks about reinvention, creativity, luxury, and aspiration. His clothes were straightforward and commercial, suiting and sportswear that mostly played with the damier check, a print that has made Vuitton a Canal Street mainstay. Williams is suggesting that the Louis Vuitton logo is a symbol of civility and gentleness, and to clad yourself in Williams’s exquisite taste is to mark yourself as a member of a club committed to graciousness.