Warner Bros. Discovery CEO faces backlash over CNN restructuring plans.

Warner Bros. Discovery CEO David Zaslav is attempting to revamp CNN, but the makeover strategy that worked for other cable networks may not be successful for CNN, which has been an integral contributor of operating profit to its corporate parent. Efforts to showcase straight news in primetime have not overwhelmed in the ratings, and the network's ad revenue is projected to fall about 5% in 2023. The parent company has installed a new COO over CNN, but treating CNN like another media property to demolish and rebuild seems ill-considered, as the network's cash flow is crucial to the company.