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Disney Says Box Office Isn’t the Whole Story for Mandalorian, Grogu, and Moana

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Source: Gizmodo
Disney Says Box Office Isn’t the Whole Story for Mandalorian, Grogu, and Moana
Photo: Gizmodo
TL;DR Summary

Disney executives argue box-office totals aren’t the sole measure of a film’s value: The Mandalorian and Grogu and the live-action Moana posted modest grosses by franchise standards, but the company says these IPs drive growth in retail, theme parks, gaming, and Disney+ streaming, reinforcing a long‑term IP flywheel beyond ticket sales.

Topics:entertainment#disney#grogu#mandalorian#moana#movies#star-wars
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  1. Disney Says ‘The Mandalorian and Grogu’ and ‘Moana’ Were Hits, Actually  Gizmodo
  2. Disney Admits ‘The Mandalorian and Grogu’ Disappointed at Box Office  hollywoodreporter.com
  3. Disney CEO Admits Moana, Mandalorian and Grogu Are Box Office Flops  Variety
  4. Disney CEO Josh D'Amaro Minimizes 'The Mandalorian and Grogu' Box Office Failure, Says Company Is Exploring Free Streaming Services  starwarsnewsnet.com
  5. Disney Admits Live-Action Moana and Star Wars: The Mandalorian and Grogu 'Underperformed,' But Says the Movies Still Helped Sell Plenty of Merchandise  IGN

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