Chairman Bang Reveals BTS 2.0 Vision Behind ARIRANG Comeback

Billboard interviews Chairman Bang about BTS’s ARIRANG comeback after nearly four years, detailing the LA-based pre-song camps led by Diplo that produced hundreds of prototypes and helped define a new artistic identity. Bang explains BTS 2.0 as a shift away from the traditional boy-band formula toward authentic artistry, with Arirang serving as a living Korean legacy. The plan includes a deliberate visual and performance rethink, a vinyl-forward strategy, a Netflix-backed global stage at Gwanghwamun, and a broader push to expand K-pop’s horizons as BTS continues to lead the genre.