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Taylor Swift's Catalog Gains Boost Amid Streaming and Business Success

1 min read
Source: Variety
TL;DR

Streaming of Taylor Swift's original Big Machine albums surged between 110% and 430% per title after she regained ownership of her early catalog, allowing fans to stream the original versions again following her purchase from Shamrock Holdings. Overall, her catalog saw a 55.1% increase in streams on a single day, with the biggest gains for 'Speak Now' and her debut album, reflecting renewed interest in her early work.

Topics:entertainmentmusic#big-machine-albums#music#music-catalog#spotify-streams#streaming-surge#taylor-swift
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  1. Spotify Streams for Taylor Swift's Big Machine Albums See Huge Leap  Variety
  2. Taylor Swift Never Rerecorded ‘Reputation.’ Thank God.  The New York Times
  3. Travis Kelce Breaks Out in Dance To Celebrate Taylor Swift Buying Back Her Music Rights  Yahoo
  4. Taylor Swift’s Catalog Win Is a Masterclass in Business  Bloomberg.com
  5. Taylor Swift’s Old Album Streams More Than Double on Spotify After Catalog Deal  The Hollywood Reporter

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