The Future of Combat Sports: WWE, UFC, and Endeavor Join Forces.

Endeavor has announced a blockbuster deal that will combine the UFC and WWE under one ownership group, with a reported value of over $21 billion. Ari Emanuel will serve as CEO of the UFC-WWE combined company, with Vince McMahon serving as executive chairman. Dana White will remain president of the UFC while Nick Khan will be president over WWE. Both promotions will have autonomy when it comes to day-to-day business, as well as creative control over each brand, and any disagreements will be handled in-house. The companies plan to make the UFC-WWE conglomerate a publicly traded company in the next four to six months.