Assessing the Impact of WWE's Merger with Endeavor and UFC.

Endeavor's acquisition of WWE and merger with UFC to form a new company will make it the preeminent live entertainment destination of the world, with a bigger influence over the sports media market than ever before. The winners are Endeavor and Vince McMahon, while major TV/streaming companies and the Public Investment Fund are the losers. The deal fills a need for Endeavor, and WWE's work rate, live televised content, and merchandising power make it a valuable addition. McMahon, as the majority shareholder, will remain with the company as executive chairman.