"Roman Reigns' Impact Fails to Match CM Punk's, SmackDown Ratings Decline"

TL;DR Summary
Roman Reigns' return to SmackDown did not generate the same viewership numbers as CM Punk's appearance the week before. The most recent episode of SmackDown had 2.24 million total viewers and a .55 rating with 18-49 year olds, both down from the previous week. This is the lowest rating SmackDown has achieved on FOX since November 3. Factors such as competition from the NBA and the winter holiday season may have contributed to the decline in viewership.
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