A Jeans Moment That Sparked a Swedish Fashion Wave

TL;DR Summary
Jonny Johansson, Acne Studios’ creative director, recalls that one self-designed pair of jeans 30 years ago sparked Acne’s global rise, a momentum amplified by a New York denim campaign shot with Nan Goldin as Acne marks its 30th anniversary.
The Swedes Who Dared to Stand Out The New York Times
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