Disney+ to Implement Password Sharing Crackdown in 2024

Disney CEO Bob Iger announced during an earnings call that the company is actively exploring ways to crack down on password sharing across its streaming services. Disney plans to update subscriber agreements and sharing policies later this year and implement tactics to drive monetization in 2024. Iger acknowledged that password sharing is a significant issue but did not provide specific numbers. In addition, Disney announced a new ad-free bundle with Disney Plus and Hulu, which will launch in the US on September 6th. The price of individual subscriptions to Disney Plus and Hulu will increase in October. Disney Plus subscribers in the US and Canada slightly decreased, while the India-based Hotstar service lost over 12 million subscribers. Iger also revealed plans to focus on film studios, parks business, and streaming as the key drivers of growth for the company.