Equal AI Protections Urged for Actors and Studios by SAG-AFTRA Leader

Representatives from SAG-AFTRA, Writers Guild of America, Authors Guild, and other groups testified before the Federal Trade Commission, expressing concerns about the use of generative AI in the media and entertainment industries. They called for consent, credit, and compensation for the use of guild members' work, likenesses, and brands in training AI systems. The rise of AI tools has raised concerns among creators, who argue that their labor is being undercut and that there are heightened risks of fraud. The Writers Guild secured a deal with studios to protect members' credit and compensation, while SAG-AFTRA is pushing for similar terms. The use of AI tools without authorization, attribution, or compensation is seen as theft by writers and authors, who argue that AI companies are profiting off their work. The issue extends beyond scripts and books, as AI-generated knockoffs and deepfake ads are also causing concern.