Bronze Is Back: Why Men Are Paying for $500 Spray Tans
TL;DR Summary
Men are bringing back bronzed skin through high-end spray tans—often around $500—seen as a safer, more fashionable alternative to sun exposure. The trend is propelled by fashion nostalgia and celebrity clients, with a mobile tan pro detailing meticulous, contouring application; the author tests a session, feels an instant confidence boost, and finds the tan fades in about a week, receding but leaving a lasting impression of the look.
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