Bronze Is Back: Why Men Are Paying for $500 Spray Tans
TL;DR
Men are bringing back bronzed skin through high-end spray tans—often around $500—seen as a safer, more fashionable alternative to sun exposure. The trend is propelled by fashion nostalgia and celebrity clients, with a mobile tan pro detailing meticulous, contouring application; the author tests a session, feels an instant confidence boost, and finds the tan fades in about a week, receding but leaving a lasting impression of the look.
- Men Are Tanning Again. I Got a $500 Spray Tan—And Now I Understand Why GQ
- Tanmaxxing is taking over social media. Dermatologists say it comes with real risks. Pittsburgh Post-Gazette
- New TikTok trend comes with increased cancer risk, dermatologists warn The Weather Network
- AI safety warnings mount as frontier models test new limits National News Desk
- Tanning is getting hot again. Here’s what it really does to your skin Orlando Sentinel
Want the full story? Read the original reporting
Read on GQ