The Rise of Cottage Cheese: Benefits, Glow-Up, and Viral Diets

Cottage cheese, once associated with older generations, has gained popularity among Gen Z consumers thanks to TikTok. The hashtag #cottagecheese on TikTok has garnered over 353.3 million views, leading to a spike in sales. Cottage cheese's high protein content and versatility in recipes, such as homemade ice cream and high-protein cheesecake, have contributed to its resurgence. The dairy product, once considered a diet food, is now embraced by a new generation looking for nutritious options.